Most alternative remedies have been around for a long time. The majority of them from before the time that the double-blind, placebo-controlled study was developed. The proponents of alternative treatments claim that they work; and they have plenty of satisfied customers to back up the claim: they know it works because they can see the results.
Of course, trying something and seeing if it works introduces all of the potential biases and confounding factors that both the practitioner and the patient are susceptible to: placebo effects; the power of suggestion; reinterpretation; observer bias; etcetera. Obviously, this kind of "evidence" does nothing to show whether a treatment has any real therapeutic value.
Alternative remedies tend to follow a similar route to existence:
By the time this stage is reached, however, the treatment will already be established
and the belief system which supports it is firmly in place.
Having failed the scientific study, practitioners will come up with various get-out clauses as to why double-blind placebo-controlled studies are not the best way to test their particular treatment: e.g. it's holistic or treats individuals and not groups. This is known as special pleading and is not a valid defence.
If placebos give a perceived benefit, what's the harm?
Although many alternative remedies may seem preposterous when their proposed
mechanism is considered, it is still nonetheless worth testing them for validity.
They may work by a completely different mechanism than that which is proposed,
for example. Herbal remedies may have some active compounds in them that are
medicinally useful, so it is useful to test for efficacy where they appear to
have a real therapeutic effect. However, the same standards should be applied
to alternative remedies that are applied to all proposed remedies that undergo
rigorous testing. If they fail the tests, it should be recognised and accepted.
Testing alternative remedies does show that most of them are nothing more than elaborate placebos. The belief in them by their practitioners is formed by their pre-conceptions and the biases introduced by open testing methods, and the power of the anecdote in influencing the public's perception.
Modern, evidence-based medicine requires that treatments are proven to work more effectively than a placebo before they can be accepted for use. With alternative remedies it is quite the opposite: a belief system is created around them which is supported by the practitioners' claims and testimonials. By the time rigorous testing shows these practices to be no more effective than placebos, there is an established belief system and money-making industry in place.